Ghana’s biggest non-alcoholic brewed malt beverage, Malta Guinness, has kicked off a national plastic clean-up and awareness campaign in Alogboshie in the Greater Accra Region.
The community-focused campaign marks a bold leadership move by the multi-award winning malt brand in driving plastics sustainability, conversations to spur action, and concrete actions to address the issue of plastic pollution.
"Most plastic bundling by buyers is utilised just a single time and afterward shipped off landfill or winds up in channels, unlawful dumps, and on our sea shores. Guinness Ghana marked a milestone by partnering with Coliba Ghana to finance ten (10) plastic bottle repurchase focuses in Accra and Kumasi to gather plastic jugs after buyer use to invigorate and expand assortment and reusing rates, "Corporate Relations Director, Sylvia Owusu-Ankomah noted in a meeting.
"We are a believed brand that interfaces with reason, and we similarly accept this mission upholds the government's endeavours to guarantee that our networks are perfect and free of contamination like plastic."
Showcasing and Innovations Director, Estella Muzito, guided out that Malta Guinness' responsibility towards the mission was complex.
"As a component of our excursion to build up our administrative role as the brand that energises a tonne of good and a can-do soul, Malta Guinness is supporting this plastic assortment manageability plan with the sharpening of networks as this plastic assortment action in the Alogboshie Community."
"We got this going with a 'coach of mentors' activity with 10 ladies locally to make mindfulness around the effect of plastics and the fluctuating purposes plastic waste can be put to."
"Alogboshie is home for us, and with a long and imparted history to this local area dating back to the 1960s, we thought it appropriate to launch this mission here and expand it to different regions across the country."
"This mission is definitely not an oddball occasion. Malta Guinness will be actuating this commitment and attitudinal change in networks where we source, make and sell our brands. We may be gone to a local area close to you soon, so look out for the Malta Guinness cleanup/plastics mindfulness crusade band. "